Also examines how marketing research is conducted for technological innovations and ethical concerns that arise with technology usage, such as privacy and security issues, identity theft, and the role of trust in digital marketing. Introduces those aspects of marketing that are unique to international business within the framework of traditional functional areas of marketing. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior and lift company performance; and what drives marketing effectiveness and customer engagement. Considers how the theories and techniques of argumentation can be used to understand and promote differing points of view, explore ideas and alternatives, and convince others of the need to change or act. Applies practical skills relative to theories about collaboration and cultural production and engagement with and analyses of online cultures. Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG2209 with a minimum grade of D-, MKTG4604. Offers students the opportunity to gain hands-on experience in the communications industry. MKTG4983. Offers students an opportunity to study landmark cases and trials, critically test their reasoning, present talks on the fundamental principles of the rule of law, and deliver accusations and defenses in some of the landmark cases of the international criminal tribunals. Nonverbal Social Interaction. Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? Studies the full range of things people do, such as making requests, blaming others, apologizing, complaining, etc. B2B and Strategic Sales. Offers students an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. Average salary for Northeastern University Assistant Director Of Marketing And Communications in Auburn, NH: [salary]. Offers students an opportunity to learn how to successfully target the right audience by conducting and interpreting market research; shape thoughts by getting consumers attention and making a lasting impression; influence attitudes by applying principles of persuasion and social influence; and impact consumer decisions by harnessing motivations and drivers of behavior. Covers digital communications history, technical basis (protocol and the Web ), communicative effects, commercial applications, culture, and societal interactions. Topics include integrative learning, the field of communication, pathways and careers in communication, and the professional communicator. Covers customer performance measurement, modeling, and feedback systems managers can use to take smarter risks by assessing the marketing initiatives and forecasting profit potentials. Offers students an opportunity to better understand our society and enhance an ethical mind-set, while highlighting the ways marketers can contribute to societal well-being. Great Speakers and Speeches. (4 Hours). Covers team selling and relationship marketing. BS in Business Administration Boston, Global D'Amore-McKim's flagship undergraduate program, the BS in Business Administration can be completed in either four or five years depending on which co-op plan you choose. (4 Hours). Over the years, we've pushed the envelope to find new and improved ways to connect with consumers. The first half of the course explores the ethical and structural fundamentals of argumentation, including its main theorems regarding argument schemes and critical questions, argument structures and reconstruction, and fallacies and felicity conditions of valid reasoning. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. (4 Hours). It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Posted: March 01, 2023. Professor of music and media and screen studies Murray Forman remembers when he first became hip-hop identified, hearing the opening lyrics of Grandmaster Flash and the Furious Fives The For the many Taylor Swift fans who tried to secure tickets to her Eras tour, the process was grueling. Youth and Communication Technology. Attribute(s): NUpath Difference/Diversity, NUpath Writing Intensive, COMM3306. International Communication Abroad. Focuses on ethical principles, issues, and dilemmas in communication. The Associate Director of Marketing and Communications works closely with other units in the Chancellor's Office and throughout the university, such as External Affairs and Enrollment Management . A marketing plan project is used to enable students to apply their understanding about the marketing process. Programs | PhD Graduate Education at Northeastern University Marketing - D'Amore-McKim School of Business Visual Communication. Online - Northeastern University College Of Professional Studies A term project is used to enable students to apply their learning about the fundamentals of marketing. COMM3311. Undergraduate Research Practicum in Marketing. Class Schedule: Monday-Friday. Northeastern University. Properly collecting and utilizing data from inside and outside the organization is necessary to support this process. Boston, MA 02115 Offers an opportunity to conduct introductory-level research or creative endeavors under faculty supervision. Students are given an historical perspective and a state-of-the-art analysis. People. Special Effects and Postproduction for Television. Other topics include group dynamics, family, learning, personality, and emotions and their impact on the business world. Our core courses in information development, usability, and narrative structure provide a baseline for developing, marketing, and managing content-rich experiences. Addresses the changes in editing practices through digitization and offers students advanced training in nonlinear editing utilizing Avid Media Composer. (4 Hours). First, they had to sign up for a presale list with Ticketmaster a week prior. Offers students an opportunity not only to understand the way that history prompts public discourse and how that discourse shapes history but to learn critical approaches to better understand the rhetoric of this period. Full-Time MBA Program Overview. Successful completion of this course enables one to recall, compare, and give examples of key concepts and theories in popular communication; understand how the popular shapes and is shaped by its people; understand the historical context of a popular genre; critically analyze a genre with respect to social, economic, and political values and events; and demonstrate proficiency in communicating one's analyses. ; Demolition of interior partitions throughout creating open floor plan with reception area, large collaborative work and meeting spaces and private offices and conference rooms. Diversity, Equity, and Inclusion Council | Northeastern University Enabling Technologies for Consumer Engagement. Quantitative Analysis of Consumer Data. Opens New Window Explores the relationships between communication, social identity, and social inclusion. About the D'Amore-McKim School of Business: Founded in 1922, the D'Amore-McKim School of Business at Northeastern University prepares the leaders that the times demand. NSU is where success begins. Associate Dean for Administration and Finance. Free Speech: Law and Practice. Subject matter includes patient-provider communication, organizational systems, advertising in the health industry, and the role of media in the formation of expectations about health and the use of media to promote social change. Students meet weekly with the course instructors for skill-building sessions and lab meetings. Combines theory and practice in argument through individual presentations and team debates. Boston, MA 02115. Public Relations Principles. Exposes students to concepts, frameworks, and theories critical to developing branding and advertising strategy in the twenty-first century, including brand positioning, target audiences definition, creative advertising, integrated marketing communications, the influence of social media, and assessing marketing and media effectiveness. COMM2301. D'Amore-McKim's Mary Steffel on TedX: How I overcame decision paralysis Opens in Modal, Center for Health Policy & Healthcare Research, Northeastern joins forces with Suffolk Construction to build the future of data, Steffel named a Poets&Quants for Undergraduates top 50 professor, When it comes to social media, consumers trust each other, not big brands, Bart named a Poets&Quants for Undergraduates top 40 professor. MKTG4520. Popular Communication. Offers students an opportunity to analyze artifacts from recent political campaigns such as stump speeches, campaign debates, campaign advertising, and formal campaign speeches such as nomination acceptance addresses, concession and victory speeches, and inaugural addresses. College Leadership | Northeastern University College of Professional Communication Studies (COMM) < Northeastern University Applies network theories, data collection methods, and visual-analytic analyses to map, measure, understand, and influence a wide range of online and offline social phenomena, including friendships and romantic relationships, professional networks, social media, social influence and marketing, diffusion and viral media, recommender systems, and collective action. MKTG4720. 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. COMM1255. Special Topics in Communication Studies. Contact the Division of Marketing and Communications | NEIU Students conduct their own empirical research study as a final project, which entails research design, data collection, data analysis, and a written presentation. Emphasizes ethical issues involving privacy, accuracy, property, and accessibility. Topics include the influence of sport on political protest; gender, racial, and labor issues; and current marketing practices. Drawing on examples from domestic and international sports promotional campaigns and academic literature, explores the promotion of sports at the professional, collegiate, and special event level. . Lead Faculty. | Dark Side of Interpersonal Communication. 617.373.2000 Challenges students to consider privacy as a legal, technical, socioeconomic, and cultural artifact.